Modes of communication are changing in Quebec

Social media, Internet tools and texting are taking over the “traditional” means of communication. We suspected it, but now CEFRIO is putting figures on the trend. Portrait of a reality that the school cannot ignore.

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Automated English translation - (sometimes hilarious) mistakes can creep in! ;)

Social media, Internet tools and texting are taking over the “traditional” means of communication. We suspected it, but now CEFRIO is putting figures on the trend. Portrait of a reality that the school cannot ignore.

" Investigation NETendencies of CEFRIO provides an integrated and up-to-date portrait of the major trends in Internet and ICT use across Quebec, ”explains the organization, which this week unveils the results of the section“ communication modes Of his 2013 project.

In the press release, it is confirmed that “Although in 2013, the landline remained for 88 % adults one of the main tools used to communicate with relatives, it stagnated compared to 2012. The use of tools Internet and mobile, meanwhile, grew by 11 and 10 percentage points respectively. Above all, the landline phone is abandoned by the youngest who prefer the mobile phone, social media and texting. "

Also, the data shows that the younger we are, the more we use mobile and digital tools, and the less we use the landline.

Social networks are popular ...
Two-thirds of adults favor the Internet as one of their main communication tools. Indeed, if email remains the preferred means of communication on the Internet (52 %), messaging integrated into social networks (35 %) is on the rise compared to previous years. Internet video telephony (such as Skype) (20 %), chat (17 %) and non-video Internet telephony (12 %) are also used.

… Text messages too!
Mobile telephony is one of the primary means of communication for 61 % adults. More specifically, 58 % of survey respondents cite cell phone calls and 36 % text messages. It is understandable that awareness campaigns on the ban on texting while driving are so present since texting is up 12 points compared to last year as a regular means of communication.

Each generation has its own way of communicating
Here is a table taken from the CEFRIO press release, which illustrates the trends that change from generation to generation.

18-24 years old: mobility, texting and social networks
Adults between the ages of 18 and 24 are moving away from landlines in favor of mobile phones, and are by far the biggest users of text messages. They also use social media twice as much as email to communicate.

25-44 years old: traditional and new tools
Adults aged 25 to 44 continue to use landlines primarily for communication, but are also the largest users of e-mail and video telephony.

45-64 years: average use of new Internet tools
Adults aged 45 to 64 communicate slightly less than those aged 25 to 44 by email and cell phone. The gap between these two age groups is widening for the use of chat rooms and telephony with video.

65-74 years: a very partial conversion to Internet tools to communicate
Adults aged 65 to 74 use various mobile tools and the Internet less than previous generations, with the exception of video chat, which they use more to communicate than those aged 45 to 64.

75 and over: landline first and foremost
Adults aged 75 and over use few different communication tools, and almost no Internet tools: except for e-mail through which 27 %s communicate, all other Internet tools are used by 3 % or fewer adults in this age group. Conversely, almost all of them communicate by landline.

Do you match your generation? Although young people under the age of 18 were not surveyed for this survey, these important differences partly explain why it is so difficult to understand their tastes for "connected" communications, and why the school in is often so far away ...


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About the Author

Audrey Miller
General manager of École branchée, Audrey holds a graduate degree in educational technologies and a bachelor's degree in public communication. Member of the Order of Excellence in Education of Quebec, she is particularly interested in the professional development of teachers, information in the digital age and media education, while actively creating bridges between the actors of the educational ecosystem since 1999. She is involved these days in particular in Edteq Association and as a member of the ACELF Communications Committee. When she has free time, she is passionate about her children, his rabbits, horses, good wine and... Web programming!

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