Montreal, January 10, 2019. - Academos, a benchmark in mentoring for young people in Quebec, launched the third edition of its digital campaign "Vinegar + bicarbonate, and other more explosive formulas".
This year, the objective of the campaign, deployed on the web and on social media from January 10 to 31, is to highlight and demystify careers in life sciences and health while connecting young Quebecers with the world of work through virtual mentoring.
A campaign in partnership with the Trottier Family Foundation
Made possible thanks to the financial support of the Trottier Family Foundation, this new edition of the “Vinegar + bicarbonate” campaign emphasizes careers in life sciences and health since these sectors are in dire need of manpower. artwork.
In fact, Emploi Québec reports a significant need for workers for professions such as doctor, medical technologist, nurse, pharmacist and biochemist. In 2015, Workopolis indicated a shortfall of 2,000 nurses in the Quebec health network.
“The current shortage in life sciences and health is likely to worsen over the next few years due to the aging of the population and massive retirements. It is therefore right now that young people must be interested in these sectors ”, underlined the president and founder of Academos, Catherine Légaré.
Content based on the career of passionate professionals
Aimed at young people aged 14 to 30, the campaign microsite, launched on January 10, features several passionate professionals who work in life sciences and health and with whom young people can chat for free on Academos. The microsite includes:
Four blog articles presenting the journey of a pharmacist, a neuropsychologist, a nurse and a radiation oncology technologist;
A video presenting the portrait of a doctoral student in molecular biology;
All the articles, videos and the quiz produced during the last two editions of the campaign, which highlighted the environmental and engineering professions.
This promotional campaign is part of Academos' annual strategy to promote careers in STEGMA (science, technology, engineering, mathematics).
Founded in 1999, Academos is a non-profit organization that connects young people aged 14 to 30 with the reality of the world of work through a virtual mentoring app unique in the world. The goal: to help them find the job of their dreams. Because life is too short to be bored! Academos is financially supported by the Secrétariat à la jeunesse of the Government of Quebec to promote academic perseverance and facilitate career choice. The Montreal-based organization is also supported by several financial partners, including Alcoa, ArcelorMittal, Agropur, Belairdirect, LaSalle College, Desjardins, the École de technologie supérieure (ÉTS) de Montréal, Finance Montréal, Investissement Québec, les Pros de Insurance and Ubisoft.