Heart of Gold, Heart of Stone: return of the Advertising Core Awards

For a 13th year, thousands of young people in Quebec will vote for the best and the worst advertising. Indeed, the contest Les Prix du cœur de la Publicité will be held from January 11 to April 10, 2016.

The aim of this competition is to encourage young people to develop a critical mind when it comes to advertising and to consume responsibly. Voting takes place in registered high schools and youth centers in Quebec. An online vote is also open to the general public.

Teachers and youth workers can register now in theTeachers / facilitators area to have free access to educational material. This material includes:
- The facilitator's guide (to be printed in 8½ x 11);
- The participant's guide (to be printed in 8½ x 14);
- Ideas for activities on advertising;
- The advertisements in the running to watch online (will be available from January 11 to April 10, 2016)

Here is the process suggested in class:

1. Present the objectives and the course of the activity to the students.
2. Explain the criteria for selecting advertisements.
3. Distribute a participant's guide to each of the young people.
4. Using a computer, projector or TNI, group view each of the selected advertisements, taking care to allow time for each participant to think and vote.
5. Determine the advertisement as a group Gold heart and their advertising Stone heart by justifying the choices.
6. Send the vote Gold heart and the vote Stone heart for each of the groups via the teacher's account on the competition site.

Among all the groups that took part in the contest, those that returned their votes will take part in the draw allowing them to win a iPod Touch or cards itunes. Other awards are also to come.

For all the details, go to www.prixducoeurdelapub.com/fr.

The contest is organized by ACEF Rive-Sud de Québec, in collaboration with 18 consumer associations from Quebec, the Office de la protection du consommateur, Centraide Québec and Chaudière-Appalaches, with Mr. Claude Cossette, professor in advertising social worker at Laval University and Ms. Sophie Godbout, teacher at Cardinal-Roy high school.

Sources: press release and website