Thirty young people aged 9 to 13 experience their Moment of glory thanks to WIXX

Since December 16, around thirty young people aged 9 to 13 from all regions of Quebec have been living their moment of glory by appearing in capsules […]

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Since December 16, around thirty young people aged 9 to 13 from all regions of Quebec are living their moment of glory by appearing in WIXX video clips broadcast on TV and on the web. This campaign is the culmination of the initiative Your moment of glory of WIXX, in which young people were invited to submit a short video showing original ways of moving, of being active, in short of being WIXX. WIXX is Québec en Forme's societal program aimed at promoting an active lifestyle among young people aged 9 to 13.

Over 300 videos were submitted by young people as part of the initiative. All videos can be viewed on the site www.wixx.ca, while the most original extracts were compiled and integrated into a WIXX advertising capsule, which was broadcast during the week of December 16 on VRAK-TV. A 60-second capsule of the best moments can be viewed and shared from the  www.wixx.ca/glory.

"The initiative Your moment of glory aimed to demonstrate that the simple fact of being active and of moving in an original way could be valued, and that it does not necessarily have to be the most efficient in an activity to be rewarded, explains the director of the WIXX program, Marilie Laferté. As with each of our initiatives, our goal was to create a collective movement encouraging young people to adopt an active lifestyle based on the pleasure of playing, and to remain active afterwards ”.

The initiative Your moment of glory was supported by a tour of twenty schools in ten regions of Quebec, where nearly 3,500 young people were made aware of the WIXX way of life. The tour was hosted by the popular show host Vrak Attak, Pascal Morrissette.

Source: Québec en Forme

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