Reading your newspaper on an eBook does not appeal to young adults

United States - A study conducted by the University of Georgia in the United States shows a significant divide between the possibilities of digital books for newspapers and the needs of young adults. Black and white readers limited in display do not seem to appeal to the generation fond of multimedia smartphones ...

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United States - A study conducted by the University of Georgia in the United States shows a significant divide between the possibilities of digital books for newspapers and the needs of young adults. Black and white readers limited in display do not seem to appeal to the generation fond of multimedia smartphones ...

Advertising and journalism professors fromUniversity of Georgia, in Atlanta, conducted this research project which spanned 6 months in 2009.

A local newspaper having dropped its distribution in a locality not far from the state capital, the researchers wondered if e-books, like the Amazon Kindle DX, could constitute an alternative medium to preserve the readership.

Adults of all ages enjoyed the experience, citing the reading comfort of Kindle among other things. Younger people, on the other hand, compared it unfavorably to their smartphones, such as the iPhone, which also allows a varied multimedia experience (video, music, several applications, etc.).

For the latter, e-books already seem "out of date". Older adults were more receptive to the concept, but regretted the traditional elements of the paper journal that do not translate into this medium, such as comics and crosswords.

The purchase price is a deterrent for the majority of study participants. 489 $US to be able to read the newspaper, in addition to the subscription, seems very expensive. We therefore conclude that reading a daily newspaper will not be a sufficient factor to motivate the purchase of a digital reader, but that it is really necessary to consider a constellation of services such as books, magazines, etc.

It is now possible to think that the new generations of tablets, like the Apple iPad, will be able to bring the user experience beyond the black text on a white background, which already seems on the way to being outdated ...

By Audrey Miller

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About the Author

Audrey Millerhttps://ecolebranchee.com
General manager of École branchée, Audrey holds a graduate degree in educational technologies and a bachelor's degree in public communication. Member of the Order of Excellence in Education of Quebec, she is particularly interested in the professional development of teachers, information in the digital age and media education, while actively creating bridges between the actors of the educational ecosystem since 1999. She is involved these days in particular in Edteq Association and as a member of the ACELF Communications Committee. When she has free time, she is passionate about her children, his rabbits, horses, good wine and... Web programming!

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