The Culture Lab of Culture for all looking for innovative digital cultural projects!

Montreal, November 8, 2018 - To recruit its fourth cohort, the Culture pour tous Cultural Lab is launching a call for projects aimed at making culture more accessible to citizens through digital technology.

Intended for cultural, digital and community organizations and businesses as well as artists or individuals with innovative ideas, the cultural Lab's incubation program combines, over a period of one year, personalized support coupled with financial assistance that can reach 20,000 $ per project. The registration period runs from Wednesday, November 7, 2018 to Friday, January 11, 2019, at noon.

Created in 2015, the Lab is offering two intervention components this year linked to the mission of Culture for All:

Culture and discoverability

The projects selected will aim to increase the discoverability of a cultural content, product or service.

Culture and education

The projects selected should contribute to enriching the cultural experience at school and allow the education sector to appropriate culture. “Addressing these issues seems essential to us at the time in which we live. New technologies are transforming the world of arts and culture and the Cultural Lab is a unique experimentation ground to allow citizens to discover and take ownership of local culture in a different way. " - Louise Sicuro, CEO of Culture pour tous.

To be incubated in the Lab, projects will have to meet several criteria concerning their innovative character and feasibility, the expertise of the candidates, the participation, the collaboration or the interaction with the citizens and the target clientele. They should also make it possible to share with the cultural, digital and educational communities the experiences acquired and the learning achieved during their incubation.

A jury made up of culture, digital and education professionals as well as citizens will evaluate the proposals of the shortlisted candidates. Projects must be ready to start on March 1, 2019. The deadline for submitting an application is Friday January 11, 2019 at noon. All the details on labculturel.ca

Feedback on the projects of the third cohort

Six projects that took root across Quebec made up the third cohort of the Cultural Lab: Vertical - artist-run center set up Villa, a mobile artistic Fab lab; Alaviva has set up a platform to help cultural mediators to better understand the public of seniors using video clips; Time code Lab has developed an interactive toolbox to better understand its audience through the collection and processing of data; 4elements offers ABSTRAK, an immersive multimedia experience during which viewers have the opportunity to transform, in real time and in groups at the same time, works of contemporary art; We are Folklore designed the Slot Machine, an interactive installation that allows everyone to perform live and be broadcast simultaneously on the Facebook page of a cultural organization; the POP Museum experimented with integrating new technologies into the Parcours de Fear at the Old Prison of Trois-Rivières.

Let us underline the continuation of the projects of the other cohorts: Magneto, a sound creation company, has a series of projects with various cultural and institutional partners (STM, Maison de la poésie, Casino de Montréal, etc.) and launched the Résonance festival, the first Quebec event dedicated to sound creation; Swipecity, which aims to make discovering places and cultural attractions in a fun way through a mobile application, is now being deployed in Lévis, Quebec, Montreal and Paris; directed by Mathieu Barrette and Myriam Coulombe, Fall theater, Quebec's first short film in virtual reality, has been screened in numerous national and international festivals, including the Cannes Film Festival in May 2018.

Useful links

• Microsite of the Cultural Lab
• Call for projects and application
• Guide to the call for projects
• FAQ | Frequently Asked Questions
• Culture pour tous Facebook page
• Culture Lab Twitter page

About the Culture for All Cultural Lab
The Cultural Lab is a virtual space where ideators, cultural professionals and digital experts develop, reflect, revive and question the innovative ideas that are suggested to it and which, when they are materialized, will allow the population to access more easily. to culture thanks to digital technology. The Cultural Lab was initiated by Culture pour tous as part of a measure of Quebec digital cultural plan of the Ministry of Culture and Communications.

About Culture for All
Culture pour tous is an independent, non-profit organization whose mission is to promote recognition of the arts and culture as essential dimensions of individual and collective development, by promoting citizen participation in cultural life. Its initiatives include the Journées de la culture, its flagship project, and the Passeurs de rêve cultural mentoring program. The organization has set up a network of regional units and a research group in cultural mediation, as well as professional forums. Culture pour tous has been involved since 2014 in the realization of the Digital Cultural Plan of Quebec, for which it is responsible for four measures.