Inspirational testimonials to break the taboos of gender diversity in employment with the Ouin Pis campaign?

In order to provide young people with the means to counteract the obstacles and make them aware of the advantages of mixed employment, Academos is today launching the third edition of its digital campaign Ouin pis?

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Montreal, February 7, 2019. - Even today, men and women who choose occupations generally associated with the opposite sex sometimes face unfavorable prejudices.

In order to provide young people with the means to counter these brakes and prejudices and to make them aware of the advantages of mixed employment, Academos, the reference in mentoring for young people in Quebec, is launching today the third edition of its digital campaign. Yeh worse? in partnership with the Secretariat for the Status of Women.

Deployed on the web and on social networks from February 7 to 28, this digital campaign presents the portrait of various professionals who have chosen a non-traditional profession and who are inspiring models of success for young people. A trade is said to be non-traditional for women when there are fewer than 33 % women, such as the trades of mechanic or carpenter. Likewise, a profession is considered non-traditional for men when it attracts less than 33 % of men, such as nursing or early childhood education occupations.

“With this campaign, we want to make young people understand that they can choose the sector of activity that really interests them, regardless of the proportion of male or female workforce and gender stereotypes in the promotion of different trades and study program ”, explains Catherine Légaré, president and founder of Academos.

"Go for it! "

On the campaign microsite Yeh worse?, young people can notably consult the portraits of Annie Beausoleil, electrical engineer at Bombardier aeronautics, and of Louis-Philippe Loiselle, respiratory therapist at Airmedic. "My advice for future engineers is not to be embarrassed or intimidated to take part in the conversations of her male colleagues, and thus to take her place", mentions Annie Beausoleil in her video presentation.

For her part, Marie-Michèle Siu, an aerospace engineer for the Canadian Armed Forces, also encourages girls to assume their interest in unconventional sectors of activity. "Go for it! If you are curious about life, planes, engines, computers, do not hesitate to study aerospace. The pioneers, almost 100 years before us, have already broken all barriers for us! Women no longer have anything to prove or justify our place in this environment ”, she underlines in his interview available online.

The country Yeh worse? contributes to the achievement of one of the objectives of the government strategy for equality between women and men towards 2021, namely to diversify the career choices of girls and boys.

About Academos

Founded in 1999, Academos is a non-profit organization that connects young people aged 14 to 30 with the reality of the world of work through a virtual mentoring app. The goal: to help them find the job of their dreams. Because life is too short to be bored! Academos is financially supported by the Secrétariat à la jeunesse of the Government of Quebec to promote academic perseverance and facilitate career choice. The Montreal-based organization is also supported by several financial partners, including Alcoa, ArcelorMittal, Agropur, Belairdirect, LaSalle College, Desjardins, the École de technologie supérieure (ÉTS) de Montréal, Finance Montréal, Investissement Québec, les Pros de Insurance and Ubisoft.

SOURCE Academos

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