Academos demystifies vocational training for young people with the Breathtaking Careers campaign

Academos launched on October 10 the second edition of the Breathtaking Professions web campaign, the objective of which is to introduce young people to vocational training (VET) professions while connecting them with the world of work.

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Montreal, October 10, 2018. - Academos, the benchmark in mentoring for young people in Quebec, today launches the second edition of the web campaign Breathtaking jobs, whose objective is to introduce young people to vocational training (VET) professions while connecting them with the world of work.

Even though the number of enrollments in vocational training has been on the rise for several years, the demand for these graduates is greater than ever in many sectors with a serious shortage of skilled labor.

According to Statistics Canada, in the first quarter of 2018, in Quebec, there were 13,040 vacant positions in the manufacturing sector, 10,825 in health care and social assistance and 8,945 in retail trade. And it is estimated that these numbers will only increase over the next few years.

Not to mention that according to Emploi Québec, 39 % of the jobs that will be created by 2021 will require vocational (secondary) or technical (college) training, hence the importance of focusing now on the promotion of vocational training trades. .

“During the first edition of the Breathtaking jobs campaign, we wanted to show the captivating side of vocational training jobs through content that was both fun and informative, to which the young people responded very well. This year, we have decided to repeat the initiative by producing even more content, which features seven professionals passionate about their profession ”, - Catherine Légaré, President and Founder ofAcademos.

Intended for young Quebecers, and more particularly for upper secondary school students, the microsite Breathtaking jobs launched today includes:

  • Two blog articles presenting five good reasons for choosing professional training as well as an interview with a jeweler;

  • Six videos showing the portrait of a chef, a heavy equipment mechanic, a high-pressure welder, an executive assistant, a beneficiary attendant and a costume designer, all mentors on Academos;

  • The quiz Are you made for a breathtaking job? aiming to introduce young people to different aspects of vocational training.

The teamAcademos will be at the National Education Fair, which will be held at Place Bonaventure on October 11 and 12, to present the campaign. This will also be deployed on the web and mobile application Academos as well as on the web and social media.

Academos would like to thank the Ministry of Education and Higher Education for the financial support provided for this campaign.

Founded in 1999, Academos is a non-profit organization that connects young people aged 14 to 30 with the reality of the world of work through a virtual mentoring app. From their cell phone, tablet or computer, young people can chat for free with nearly 3,000 passionate professionals. The goal: to help them find the job of their dreams! Academos is financially supported by the Secrétariat à la jeunesse of the Government of Quebec to promote academic perseverance and facilitate career choice. The Montreal-based organization is also supported by several financial partners, including Alcoa, ArcelorMittal, Agropur, Belairdirect, LaSalle College, The Counseling Foundation of Canada, Desjardins, École de technologie supérieure (ETS) de Montréal, Finance Montréal, the Alcoa Foundation, the Arconic Foundation, the Desjardins Foundation, Investissement Québec, the Insurance Pros and Ubisoft.

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