Montreal, October 15, 2020. - The organism Academos throw a digital campaign aiming to develop the financial knowledge of young people aged 14 to 22 and to interest them in the benefits of sound management of their personal finances, in collaboration with Desjardins and Finance Montréal.
Deployed on the web and on social networks until October 25, this campaign, comprising around ten video clips and several blog articles, aims to provide young people with concrete tools in their finances by demystifying concepts such as the establishment of '' a budget, responsible investment, insurance and debt.
The content disseminated will also allow young people to learn more about the financial industry and its many career possibilities.
Better prepare for post-secondary studies and the job market
Several studies have shown that students who experience financial difficulties are more at risk of dropping out of their studies, particularly at the post-secondary level. As Academos works in academic perseverance, the organization considers it important to equip students to enable them to better manage their finances and to access the studies they want to achieve.
In addition, as Academos supports young people in the transition from adolescence to adulthood and that the management of personal finances is an important aspect of adult life, the organization believes that this collaboration will allow young people to enter the labor market with greater financial responsibility.
“When you get your first job, finances can be a big source of stress. A lot of young people have no idea how to manage their money or what it is for! Through this campaign, we want to remind young people that no matter what career they aspire to, it is never too early to learn more about their finances, ”said Catherine Légaré, president and founder of Academos.
“Supporting young people so that they develop their full potential and acquire all the skills and confidence they need to achieve financial independence is a priority for Desjardins Group. We are therefore very proud to participate in Academos' digital campaign on financial literacy and we want it to help young people to make the best decisions today, which will pay off for their future, ”said Guy Cormier, President and Chief Executive Officer of Desjardins Group.
“To manage your money and plan for your financial future, you need to have the knowledge and confidence to make informed decisions. Hence the importance of making finance accessible and easy to learn for everyone, and more particularly for our young people. Finance Montréal is proud to collaborate with Academos and Desjardins on this campaign aimed at demystifying finance, equipping our young people for the future and, who knows, inspiring them to consider finance in their choice of career ”, added Jacques Deforges, Managing Director of Finance Montreal.
Founded in 1999, Academos is a non-profit organization that connects young people aged 14 to 30 with the reality of the world of work through a virtual mentoring application that allows them to interact for free with nearly 3,000 professionals passionate about their work. job.
Academos is financially supported by the Secrétariat à la jeunesse of the Government of Quebec to promote academic perseverance and facilitate career choice. The Montreal-based organization is also supported by several financial partners, including Aéro Montréal, Alcoa, ArcelorMittal, belairdirect, LaSalle College, Desjardins, the École de technologie supérieure (ÉTS) de Montréal, Finance Montréal, Intact Assurance, Investissement Québec , Insurance Pros, Ubisoft and VIA Rail Canada.