Quebec consumer associations invite the public to vote online in the context of the contest The Advertising Core Award.
Watch the advertising messages for the 2011 selection, available at www.prixducoeurdelapub.com, and decide on the best and worst commercials. Online voting will be open until March 18, 2011 and will determine whether the public is mentioned.
The competition aims to sensitize consumers, young and old, to responsible consumption and to introduce greater ethical concern in advertising.
Exposed to over 40,000 TV spots per year, your child is a target for advertisers. Screen! As parents, what can we do to protect them? According to the Office de la protection du consommateur, we must first and foremost be aware of the phenomenon. Then, you have to talk about it, educate young people and develop their judgment. Visit the website of Advertising Core Award and voting with your child is a good way to broach the subject and develop critical thinking skills.
During this eighth edition, 13,500 young people from schools and youth centers across Quebec will participate in the competition. Advertising Core Prizes. Their votes will determine the advertisements Gold heart and Stone heart. This educational activity is organized by the Association coopérative d'économie familial (ACEF) Rive-Sud de Québec in collaboration with Centraide Québec and Chaudières-Appalaches, the Office de la protection du consommateur, Mr. Claude Cossette, professor in social advertising at Laval University and twenty other consumer associations in Quebec.
Now it's your turn! Go vote and be critical of the ad.
Source: Press release