While it is easy to convey positive messages to young people aged 3 to 10 in youth programs, it is more difficult to talk about health, education and sexuality to pre-teens and more off-putting teens promoting habits of healthier life. To discuss the best ways to reach this audience, the Alliance Médias Jeunesse brought together Judith Gaudet, researcher member of the Media and Health Research Group (GRMS), associate professor at the University of Quebec in Montreal, Amy Friedman, president of Redhead Consulting, Anthony Gurr, video game designer and Carla Seal Wanner, director of the educational sector of Flickerlab.
Transmit positive messages to teens on different audiovisual platforms
While it is easy to convey positive messages to young people aged 3 to 10 in youth programs, it is more difficult to talk about health, education and sexuality to pre-teens and more off-putting teens promoting habits of healthier life. To discuss the best ways to reach this audience, the Youth Media Alliance has brought together experts in the field.
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