Recent work by consumer researchers within the French consortium ALIMNUM provides new information to consider about young online consumers. Researchers are now launching the idea of deploying “a form of digital consumer education”.
Jérôme Desjarlais-Lessard and Annie Turbide from the Service national du RÉCIT, in the field of personal development, offer a host of activities to address social media and its issues in the classroom. The themes are numerous: from private life to body image, including political engagement.
The use of social networks is rarely done at school ... However, it is possible to capture the attention of students by offering them activities that are similar. Here are 6 inspiring ideas, along with downloadable models or interactive simulators.