For a 12e year, thousands of young people in Quebec will vote for the best and the worst advertising. In fact, 17 consumer associations in Quebec are launching the 12e competition edition Advertising Core Prizes. More than 9,700 young people have already registered.
An educational competition
This competition is an educational activity which aims to develop the critical spirit of adolescents towards advertising. It also encourages young people to be responsible consumers. The viewing of the eight advertisements in the running is done in groups in schools and in youth centers. Following discussions, the young people select the Cœur d'or ad and the Cœur de pierre ad, according to the established criteria. This year, participants will have to make their choice among the advertisements of Tecnic, Doritos, President's Choice, autohebdo.net, Vidéotron Fiber Hybride, Kinzo, Poulet du Québec and RTC.
In addition, anyone, young or old, can go and vote directly online for their favorite advertisement. By entering the contest, participants can win an iPod. Contest ends April 12, 2015.
To vote or get more details, go to www.prixducoeurdelapub.com.
A dynamic school will close the competition
For this 12e edition, the advertising agency winning the Golden Heart award will be presented with a trophy by the young people of a participating high school. A unique chance for these students to share their opinion directly with the advertising agency!
The competition is organized by ACEF Rive-Sud de Québec, in collaboration with 16 consumer associations from Quebec, the Office de la protection du consommateur, Centraide Québec and Chaudière-Appalaches, Mr. Claude Cossette, professor emeritus of social advertising at Laval University and Ms. Sophie Godbout, teacher at Cardinal-Roy high school.