Launch of the annual Adopt-a-School program of the Indigo Foundation for the Love of Reading

The campaign's goal is to deliver a book to all elementary school students across the country.

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MONTREAL, Sep. 17, 2015 / CNW / - The Indigo Foundation for the Love of Reading is proud to announce the launch of its 2015 Adopt-a-School campaign, which will celebrate its seventh anniversary this year. From September 20 to October 10, 2015, this popular annual campaign unites elementary schools in need and Indigo, Chapters and Coles stores to raise funds for new books and educational resources. This year, Indigo has broadened the reach of the campaign and invites all Canadians to contribute to this worthy cause by donating in-store or online at the site.

Needy elementary schools that take advantage of the Adopt-a-School program do not have the funds to provide their students with adequate access to books. In addition, the books available to these schools are often damaged or out of date. In fact, the average age of books in elementary school libraries is often 15 years or more.1 The budgets of these primary schools are sometimes as low as 3 $ per student, while the recommended national average is 30 $ to 40 $ per student annually.2 In addition, over the past 25 years, funding for school libraries has been cut dramatically and most Canadian students have extremely limited access to recent books.3 Faced with! such conditions, children are less inspired to read and develop literacy.

“Elementary schools in needy communities across the country are struggling with outdated and underfunded libraries,” said Jennifer Jones, vice president of the Indigo Love of Reading Foundation. “Through the Adopt-a-School program, we are proud to help elementary school libraries in need with the goal of providing a book for every child to give them the chance to develop literacy and a love for life. reading that will last throughout their lives. "

How the Adopt-a-School program works

Elementary schools in need can register online and configure their profile (schools are considered to be "in need" due to certain socio-economic factors and if the budget allocated to their school library is 30 $ per pupil per year or less).

  • Indigo, Chapters and Coles stores across Canada will “adopt” needy elementary schools from their communities.
  • Funds raised in-store and online will go to schools enrolled in the program.

How to participate

  • Donations will be collected at Indigo, Chapters and Coles stores across the country during the three-week campaign. These donations will be given directly to the school adopted by the store.
  • Canadians can also "adopt" a local school by visiting the site. They can then donate in support of their adopted school and encourage their social network, friends and family to raise funds for the adopted school. These “adoptions” will help their school participate in the provincial challenge where they have a chance to win 10,000 $ in new books.
  • Adopted schools as well as all other elementary schools in need in Canada can also conduct fundraising through the website.

What's new in 2015

  • Indigo believes that all schools should have the opportunity to raise funds for their school library and this year all elementary schools will be eligible to do an online fundraiser as part of the program so that they can purchase new ones. books.
  • The three primary schools in need in each province with the highest number of adoptions during the campaign period will win 10,000 $, 7,500 $ and 5,000 $ respectively in Indigo gift cards in the Adopt & Carry on contest. . Eligible Canadians can “adopt” a school for free once per day during the campaign period.
  • All elementary schools with access to the online portal are eligible to win 1,000 $ in Indigo gift cards by posting the best blog during the three week campaign period.
  • For more details about the Adopt-a-School competitions, please visit

Funds raised during the three-week period of the program will help replenish elementary school libraries, while encouraging the development of literacy and a love of reading. Since its inception in 2009, the Adopt-a-School program has raised more than $ 2.8 million to support more than 1,600 elementary schools in need across Canada.

About Indigo Books and Music.
With books always at the heart of its business, Indigo aims to enrich the lives of its clients by providing them with compelling stories and creating inspiring experiences. It is the nation's largest gift, lifestyle and toy bookstore and store. Its inspiring, affordable range stands out for its quality, great aesthetic appeal and timeless design. Indigo has branches in all provinces under the names Indigo Books & Music; Indigo Books and Music, Indigo Books, Gifts, Kids; Indigo Books, Gifts, Children; Indigospirit; Chapters; Coles and under the online division,

About the Indigo Foundation for the Love of Reading
Indigo Books & Music Inc. established the Indigo Love of Reading Foundation in 2004 to help address the underfunding of public schools and their libraries. To date, the Foundation has donated over $ 19.5 million to over 2,000 schools across Canada through its various programs. Each year, the Indigo Love of Reading Foundation donates $ 1.5 million to 20 elementary schools in need to help them replenish their libraries by purchasing new books and educational materials. To date, the Indigo Love of Reading Foundation Literacy Fund has donated over $ 16.5 million to more than 190 schools across Canada. The popular annual Adopt-a-School campaign brings Indigo customers, employees, schools and communities together to donate books to elementary school students. In the past five years, the program has raised over $ 2.8 million to donate books to over 450,000 students. To learn more about the foundation, visit the website

1 Source: Literacy Fund grant applications.
2 Source: Canadian Books in School Libraries: Raising the Profile. A Research Report for the Association of Canadian Publishers, October 2004. Page 11.
3 Source: The Crisis in Canada's School Libraries: The Case for Reform and Re-Investment. A Report for the Association of Canadian Publishers, June 2003. Page 14.

SOURCE Indigo Foundation for the Love of Reading

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